Malvina Cretal — Senior Marketing & Communications Consultant, Zurich

My name is Malvina Cretal, and I am a senior Marketing & Corporate Communications consultant with over 20 years of international experience across FMCG, telecommunications, pharmaceuticals, luxury hospitality, public transport and professional services. My work sits at the intersection of strategic thinking, operational excellence and multicultural insight — helping organisations communicate with clarity, cohesion and impact.

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As the founder of MCC Consulting, I provide flexible, senior-level expertise in Marketing, Corporate Communications, Digital Strategy, HR & Internal Communications and Change Communication. My mission is to help organisations strengthen their brand, engage their audiences and support business transformation through well-designed, well-executed communication strategies.

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My approach is pragmatic, structured and results-driven. I combine thorough audits and strategic analysis with hands-on execution to deliver actionable plans that enhance visibility, reputation, engagement and performance. Over the past year, I have supported organisations with interim MarCom leadership, SEO and website optimisation, communication realignment, digital community building and LinkedIn content strategy — always with a focus on measurable results and long-term value.

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Thriving in multicultural environments, I am a team-oriented professional who builds strong and trustworthy relationships. I am passionate about innovation and digital transformation, and I consistently strive not just to meet expectations but to exceed them. Whether advising C-suite executives or guiding teams through periods of change, I navigate complexity with a structured yet creative approach to problem-solving.

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I hold a Master’s degree in Global Communications from ISCOM (Institut Supérieur de Communication et Publicité) and a Bachelor’s in International Business. As a lifelong learner, I have also earned certifications in Public Relations, Business Writing & Storytelling, and Advanced Digital Marketing from institutions such as the University of Colorado, The Economist Education and Shaw Academy.

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I believe communication is a real catalyst for transformation. My goal is to help organisations turn challenges into opportunities and build communication strategies that are not only effective but fully aligned with their business goals.

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Let’s connect to begin the journey toward stronger communications performance and meaningful brand growth.

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Malvina Cretal

Founder & Consultant

MCC Consulting