ABOUT ME
My name is Malvina Cretal, and I am a dynamic Marketing and Corporate Communications expert with 20+ years of experience in various demanding industries, including FMCG, public transport, telecommunications, optics, pharmaceuticals, and luxury hospitality. I have cultivated a unique ability
to adapt while delivering impactful communication strategies that drive business success.
Thriving in multicultural environments, I am a consummate team player who excels at building trustworthy relationships. With a strong emphasis
on innovation and digital transformation, I am committed to not just meeting expectations but exceeding them. Whether advising C-suite executives or managing intricate projects, I navigate ambiguity with a structured yet creative approach to problem-solving.
With a proven track record as a self-motivated project manager, I have held critical roles, such as Corporate Communications Project Lead Consultant at the Hyatt Hotels Corporation EMEA region in Zürich, where I developed and implemented an effective Public Relations pilot project and internal processes. As the Internal Communications Lead for the EUCAN region at Takeda Pharmaceuticals International, I further showcased my strong capacity for engaging a diverse workforce, fostering a culture of collaboration and agility, and sharing best practices.
Graduate of The Institut Superior of Communication (ISCOM) with a Master's in Global Communications and a Bachelor's in International Business, I continually seek knowledge and growth, recently earning PR, Business Writing & Storytelling, and Advanced Digital Marketing certificates from distinguished institutions such as the University of Colorado, The Economist Education and, The Shaw Academy.
I am committed to turning challenges into opportunities, ensuring that your communication strategies are not just effective but also aligned with your strategic goals to drive meaningful change and create lasting business impact.
Contact me to start the journey toward improved communications performance and brand success.
Malvina Cretal
Founder & Consultant
MCC Consulting
